About the Initiative 

It is Ithra’s community engagement and creativity initiative that runs in November of each year, where partners with various entities in the region to offer a wide array of creative activities for the local community. 

Participation Kit

  • Initiative Profile
  • Brand Guidelines
  • Brand Elements

EPGC_initiative_profile.pdf

296.35 KB

EPGC_Guideline_.pdf

1.48 MB

EPGC_Guideline-updated-.zip

109.76 MB

Target Audience

Individuals from the community

Members of Eastern Province communities enjoy a huge variety of activities designed to inspire their creativity, enable them to engage with other members of the community, hone their talents, share ideas, and explore new ways of thinking.

Entities

Each year, the initiative announces an open call to entities from various fields. Entities can register for any of the initiative’s domains to present their own creative offering for the Eastern Province community.

 

Objectives

  1. To make a quantum leap in the creative culture within the Eastern Province.

  2. Stimulate creative and social sectors in the Kingdom.

  3. Establish an environment that discovers and nurtures local talents.

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Sectors 

Corporate Sector

Corporate Sector

Education Sector

Education Sector

Restaurants and Cafes Sector

Restaurants and Cafes Sector

Social Sector

Social Sector

Sports Industry Sector

Sports Industry Sector

Arts Sector

Arts Sector

Commerce Sector

Commerce Sector

Logistics Sector

Logistics Sector

Domains

There are various domains for entities to participate in, including Art, Architecture and Design, Culture, Music, Cinema, Fashion, Technology, Philosophy, Content Creation, Culinary Arts, Photography, Health and Fitness, Heritage and Handicrafts, Sports, Travel and Trips, Psychology / Self-Development, Education and Training, and more.

Timeline

1

Registration opens: 10 June 2024

2

Registration closes: september 2024

3

Activities calendar announcement: October 2024

4

End of the event: 23 November 2024

Testimonials

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His Royal Highness Prince Saud bin Nayef bin Abdulaziz Al Saud

Prince of the Eastern Province

“This part of the Kingdom is fortunate in the wealth that God Almighty has bestowed upon it, and the country as a whole is also fortunate in its children. We are honored by the efforts of our children to work towards achieving success on the global stage."

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Ahmad Zaid Al Hussein

Former CEO of the Royal Commission in Jubail

“Many thanks to you, and the social responsibility team, and all partners for the distinguished efforts that will make #Alsharqiya more creative!”

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Anas Al Jirifani

CEO of Hoist

"The Eastern Province is the home of creativity and Ithra is its core."

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Nouf bint Muhammad Al Mujil

Executive Director of the Eastern Province Council for Social Responsibility “Absar”

“Culture and creativity are not just an aesthetic addition to a city’s character, they are now a critical component of global competitiveness.”

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Amani Al Shaalan

Sustainability expert and specialist in the field of social responsibility

“The third sector is responsible for part of its strategy to support creativity and move away from traditionalism, and this is what will motivate the private sector to adopt and support it.”

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Saeed Al Amoudi

PhD in Creative Cities

“I congratulate you in the Eastern Province on the #Alsharqiya_Gets_Creative initiative, and your work and efforts to make it the pioneering capital of creativity in the Kingdom.”

Creativity Journey

Alsharqiya Gets Creative has had over 700 creative partners and more than 2300 events over the past four years!

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