The Reading Enrichment Program (iRead)
With an ambitious goal and a promising vision, readers gathered under one banner with like-minded bibliophiles to launch the Reading Enrichment Program (iRead) in 2013, with the aim of spreading the culture of reading and celebrating knowledge in society. From the start, it provided qualitative cultural programs that promote reading and Arabic language cultural production as well as contributed to raising awareness and instilling key reading concepts such as curiosity. The program is based on the central role of reading as one of the most important means of knowledge enrichment for future generations, and of achieving the goal of inspiring and developing young men and women by 2030.
The program consists of the iRead competition, the successful cornerstone from which the program was launched and which has seen more than 125,000 students from across the Kingdom and the Arab world participate since its inception.
The competition has expanded to include a number of public cultural events such as the Kutubiya Book Exchange, iRead Travels, the Reading Marathon, book signings, intensive workshops and discussion forums, as well as cultural content publishing through the program's webpage and multiple media platforms.
