Ithra From Saudi to the World

In its mission to support, nurture and showcase Saudi filmmaking talent, Ithra is also the cradle of the annual Saudi Film Festival. Through its first seven editions, the event has featured 865 films and 1,043 scripts and presented 55 filmmaking seminars and workshops.

The Saudi Film Festival is an annual non-profit cultural event organized by the Cinema Association with its strategic partner Ithra (King Abdulaziz Center for World Culture) and sponsored by the Film Commission.

It’s an ongoing program developed to enrich the nation’s film industry by producing creative, impactful, and high-quality films that reflect Saudi Arabia’s culture. JOUD is an unconventional meditation on the cycle of life – but in reverse. Filmed entirely within the Kingdom of Saudi Arabia, the film challenges viewers to look below the surface of everyday experiences and contemplate its Arabic title, translated as “generosity in the face of scarcity.”

The Ithra Content Initiative, launched in 2020, aims to develop local content production and provide enrichment opportunities within many cultural and creative sectors in the Kingdom.

Saudi Film Days - Production of more than ٢١ films and award-winning productions recognized at major cities and festivals in Riyadh, Dubai, Beirut, London and New York. Participation at leading international festivals and platforms among global peers such as Cannes Film Festival and Dubai film panels

Ithra’s Cinema is a state-of-the-art screening venue dedicated to showcasing Saudi Arabia’s burgeoning film industry by providing the technological space for beginners and professionals to hone their craft and present their work.