Digital Fashion

Discover Digital Fashion. The term used to describe a digital render of a garment or accessory that could be purchased and experienced via an avatar in a game or virtual world, or by superimposing the digital asset onto a photograph that could be shared on social media. Explore with Karinna Nobbs what the future of digital fashion consumption can be, as she shares how she applies the technology in multiple case studies. The session examines the latest industry trends and topics, including consumer behavior trends, industry best practice and implications for the future.

Nobbs is an Educator, “nowist” and founder. Holding an Affiliate Professorship in Innovation at ESCP Business School, she lectures globally on the digitalization of the fashion industry at institutions including London College of Fashion, Antwerp Management School, Hyper Island and Saïd Business School. Nobbs is also a published author and researcher. Previously she was the Head of Strategy at creative tech agency Holition working with Coty, Estée Lauder and BMW Group. Nobbs has consulted with a variety of agencies and brands including Acne, Wednesday, Business of Fashion, Frieze Academy, Airbnb and La Prairie. In 2019, she launched Hot:Second – a circular economy retail concept trading physical goods for digital experiences. Her latest venture is The Dematerialised, an authenticated digital fashion marketplace launching this autumn