Digital First Advertising

Sir Martin Sorrell, advertising guru and founder of communication giant WPP, meets with Thamer Farsi, COO of Publicis, to discuss how we are now in a world where it is digital first and digital second. In advertising, so much is now driven by personal data that it calls into question creativity and the role of the creative. They also talk about maintaining local relevance while speaking globally, and the future skills that are needed.