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What makes a product stand out on a crowded shelf? What makes it attract the eye – excite, inform and appeal, motivating customers to buy? In this online packaging design course, you’ll learn the art and craft of package design, studying with a seasoned pro. Working from detailed briefs, you’ll design packages for a wide variety of projects, clients, and customers. Key course concepts will include seeing and designing in three dimensions, mass vs. prestige design, and new product launches. Portfolio projects range from pizza store boxes to fragrance cartons.