Product Design and Craft Challenge

The Craft Exchange

Traditional crafts are representative of human creativity from the past. They are also representative of certain community cultures. The craft reflects the materials, the techniques, and the objects associated with a community and place. So what will happen when crafts and craftsmen from two different traditions collaborate together? When a variety of crafts such as pottery, copper, stitching, and others, what if skills combine to develop a new craft?

This challenge seeks to find a different perspective on existing crafts from two different regions. Designers and artisans in the East and West of the Kingdom will work together to explore how their traditional crafts combine. With craftsmen from Jeddah Al-Balad and Al-Amiriya School in Al-Ahasa go through a bold experiment to explore the possibility for putting these traditions into one piece.

In partnership with:

The Artisanal Creativity Center is one of the handicrafts development projects implemented by the Baree' program affiliated with the Heritage Authority at the Ministry of Culture. The project seeks to preserve and develop handicrafts, develop craftsmen, and create national centers for handicraft practice in a scientific and practical way in accordance with current and future requirements that support the development and production of craft products, resulting in the creation of new opportunities.

The Jameel House opened in 2015 in the heart of the Old Town (Al-Balad) of Jeddah as a partnership between Art Jameel and the Prince's Foundation of Traditional Arts, the Jameel House in Jeddah is a major educational program that focuses on Islamic geometry, patterns and design, nabati ornaments, color harmony and decorative techniques, woodwork, gypsum-carving and other traditional crafts within the rich architectural heritage of the Old Town.

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