Mourad and Arlette: A Masterclass

Mourad and Arlette Boutros have been at the forefront of Arabic typography for five decades. During this masterclass they will share some of what they have experienced and learned through the amazing transition from an analog era to the modern digital age. You will hear how their designs were adopted in the early days of Apple and IBM. Pick up tips on how to develop a sustainable career through the inevitable technological change. Discover the importance of protecting your intellectual property. Most of all learn from the masters of combining traditional calligraphy techniques with new technologies to develop some of the most used Arabic typefaces in the World.