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About Ithra
Ithra welcomes you to a new adventure and new experiences that fuel your creativity, inspiration and…
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Become a Member of the King Abdulaziz Center for World Culture (Ithra) and immerse yourself in art,…
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We are closed and will open at 04:00 pm
The Ithra Immersive Lab is a dynamic space designed to inspire and empower creatives. Here, you can explore cutting-edge technologies such as Virtual Reality (VR), Augmented Reality (AR), immersive audio, haptic feedback and Mixed Reality (MR). This supportive environment fosters experimentation for artists, designers and technologists, enabling them to develop prototypes and bring innovative concepts to life and transform the way we experience storytelling, interaction and creative expression.
Join us for a 45-minute experience to engage with these immersive technologies and ignite your creativity at the Ithra Immersive Lab!
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51 Session Available