Honayda Serafi is a Saudi Arabian fashion designer, educator, spokesperson and philanthropist. She established her luxury eponymous fashion house HONAYDA in 2016, making it one of the first Saudi Arabian ready-to-wear clothing brands to launch into the international market. Serafi has since become a pioneering creative and entrepreneurial ambassador for the Middle East, specifically championing the leadership of women in the international fashion industry, and expanding contemporary definitions of feminist empowerment within the wider creative field globally. Serafi is a long-standing mentor to women in fashion and the arts, occupying both emissarial and education roles at the highest level of Saudi Arabian cultural exchange and development. She has been recognized within the global fashion industry through numerous awards and far-reaching press coverage, partnering her creative success with an impressive business portfolio of board directorships and advisory roles. Serafi is also a dedicated philanthropist who has worked throughout her career to eliminate barriers around entrenched gender bias, inequity and representation.