Yousef Akbar launched his contemporary evening wear brand in 2017.  Born and raised in Jiddah, Saudi Arabia, Yousef went to Australia to study logistics. However, fashion was his calling and it was while completing his bachelor’s and master’s degrees in Sydney that Yousef discovered one could study and train for a career in fashion. Thus, he embarked on a Bachelor of Fashion which he completed in 2016, before debuting his brand in 2017. Akbar’s work is about challenging convention in the cutting and construction of garments while maintaining elegance and femininity.