Kifah Bu'ali is a published author, consultant and a counseling psychologist for children. She holds a master’s degree in counseling psychology, and attempts to treat behavioral problems and emotional disorders in children through story reading sessions. She won the Literature Award from the Ministry of Culture in 2022. Kifah is the CEO of Dar Rawi publishing house; she started writing in 2011 and has since published three books that were nominated for several awards.