Rayah is an enabler mobile application for individuals and organizations who want to create gamified and learnable journeys that are divided into a series of steps. Each step responds to a location-based service and prompts a challenge that is supported by AR technology. The project also includes a website to create customized journeys and monitor app usage. The demo on show today is a vertical slice of this, focused on allowing users to experience the potential of immersive journeys first hand throughout Ithra.