About the Initiative
It is Ithra’s community engagement and creativity initiative that runs in November of each year, where partners with various entities in the region to offer a wide array of creative activities for the local community.
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Participation Kit
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Initiative Profile
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Brand Guidelines
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Brand Elements
Target Audience
Individuals from the community
Members of Eastern Province communities enjoy a huge variety of activities designed to inspire their creativity, enable them to engage with other members of the community, hone their talents, share ideas, and explore new ways of thinking.
Entities
Each year, the initiative announces an open call to entities from various fields. Entities can register for any of the initiative’s domains to present their own creative offering for the Eastern Province community.
Objectives
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To make a quantum leap in the creative culture within the Eastern Province.
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Stimulate creative and social sectors in the Kingdom.
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Establish an environment that discovers and nurtures local talents.
Sectors
Corporate Sector
Education Sector
Restaurants and Cafes Sector
Social Sector
Sports Industry Sector
Arts Sector
Commerce Sector
Logistics Sector
Domains
There are various domains for entities to participate in, including Art, Architecture and Design, Culture, Music, Cinema, Fashion, Technology, Philosophy, Content Creation, Culinary Arts, Photography, Health and Fitness, Heritage and Handicrafts, Sports, Travel and Trips, Psychology / Self-Development, Education and Training, and more.
Testimonials
“This part of the Kingdom is fortunate in the wealth that God Almighty has bestowed upon it, and the country as a whole is also fortunate in its children. We are honored by the efforts of our children to work towards achieving success on the global stage."
“Many thanks to you, and the social responsibility team, and all partners for the distinguished efforts that will make #Alsharqiya more creative!”
"The Eastern Province is the home of creativity and Ithra is its core."
“Culture and creativity are not just an aesthetic addition to a city’s character, they are now a critical component of global competitiveness.”
“The third sector is responsible for part of its strategy to support creativity and move away from traditionalism, and this is what will motivate the private sector to adopt and support it.”
“I congratulate you in the Eastern Province on the #Alsharqiya_Gets_Creative initiative, and your work and efforts to make it the pioneering capital of creativity in the Kingdom.”
