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Ithra launched the first edition of the largest Arabic content enrichment initiative in 2020 to develop local cultural content offerings, in addition to providing various opportunities in the cultural and creative sectors of the Kingdom to bring Arabic content on par with international standards. 14 projects were selected out of 500 applications, producing more than 80 Arabic visual, readable, and audio content products.

14

Projects

6

New startups

26

Books

20

Documentaries

Content Initiative First Round Winners

 

A Heart on Sand

A Heart on Sand

A series of videos that present some ideas, facts and concepts about the desert, its customs and culture…

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Build It

Build It

Short documentary episodes focused on Saudi architecture and its impact on the individual by comparing the…

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Against Cinema

Against Cinema

A documentary film about the exciting story of cinema in Saudi Arabia between 1945-2020, shedding light on an…

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Jawab

Jawab

The Jawab film series by Thmanyah reveals the other side of the lives of celebrities as affected by ups and…

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Genome

Genome

Genome is a documentary series produced by Thmanyah, in which a group of specialists from various fields…

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Jusoor

Jusoor

Translating the most important products of ancient and contemporary Arabic literature by publishing a number…

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Earth Music

Earth Music

Choosing poetic commentaries and historical poems and linking them to contemporary Saudi art by composing and…

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The Narrator

The Narrator

A podcast that covers the most influential novelists in the contemporary Arab literature world, by probing…

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Madd

Madd

Enriching Arabic content by translating a number of books of thought, science, and culture in various fields…

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Why You Notice Some Things More Than Others

Why You Notice Some Things More Than Others

An art encyclopedia (in Arabic) that presents a group of the most important works in the history of art,…

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Tree

Tree

A resource to preserve the history and heritage of the Kingdom. Documentation of the memory of citizens of all…

Flow

Flow

Discrete and interconnected inspiring documentaries that explore motion as a different lifestyle in the age of…

Tala & Jala

Tala & Jala

Comic stories and short cartoon films, the heroes of which are animal characters from the Arabian Peninsula,…

Eban

Eban

An interactive documentary where specialists discuss their opinions and perspectives on various topics.

Jury Members

Ahmed Al-Mulla

Ahmed Al-Mulla

Poet and one of the pioneers of the cinema industry
Saad Albazei

Saad Albazei

Critic, thinker and translator
Meshal Almutairi

Meshal Almutairi

Actor and Producer

Previous Rounds 

Second Round

Second Round

The Ithra Content Initiative, launched in 2022, aims to develop local content production and provide…

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Third Round 

Third Round 

Within the framework of enriching and developing Arabic content, Ithra has announced the launch of the third…

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