Music
The Music program of the Ithra Content Initiative supports projects in pop, popular, hip hop, jazz, rock, electronic, classical and traditional music.
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Winning Project
There is a Home For Love
Hassan Al-Bakshi
“There is Home for Love” is a series of music videos by the Saudi singer Akram Almatar. Each episode features an original song sung with passion, in standard Arabic or the local dialect, that provides a rich and long-missed musical experience. The series seeks to provide a compelling experience by featuring a powerful voice singing traditionally poetic lyrics. The videos of the songs will be published on YouTube, Instagram, TikTok, Soundcloud and Spotify.
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