Abed Al-Karim Othman Al-Rabiaa

Lists from Kalamashii is a mini cultural tourism guide that promotes local experiences in the cities of the Kingdom of Saudi Arabia. We started by creating 40 lists in Riyadh, and the number of readers came to exceed 10,000 per month. With the support of Ithra’s Content Initiative, we will write 12 lists for the cities of the Eastern Province: Hofuf, Mubarraz, Al Khobar Al Shamalia, Dhahran, Dammam, Qatif, and Jubail.

Abdullah Abu Malih

Guthama provides a wide range of Arabic content in psychology, anthropology, culture, economics, art, and remedial sciences, through which we aim to create a contemporary lifestyle. We present our content through four tracks: Creating content, creating social events and experiences, building an online store, and providing consultations to humanize the work environment. We also aspire to develop our article section, in cooperation with Ithra, by attracting creative experts to share their knowledge in new ways that suit modern times.

Wejdan Al Malki

The Mansouj platform aims to enrich Arabic educational content and to promote local talents in fashion, by creating educational content in several forms such as written articles, recorded videos, e-books, and virtual and face-to-face workshops. The platform was established in January 2021 and by March 2023, the number of subscribers had reached 11,000 from more than 50 countries. Mansouj now aims to focus on promoting Saudi talents by writing success stories of Saudi fashion designers.

Ragad Al Shareef

Creating narrative content about Makkah using digital storytelling on an app dedicated to enriching the experience of pilgrims and visitors by educating them about the holy city’s historic monuments and cultural museums. The app aims to improve their experience by facilitating access to religious, historical, and cultural stories as well as reliable information about different places and landmarks. Using AI, the app can suggest various tours, and it automatically contributes to recording pilgrims' diaries in several languages and mediums such as photos, videos, and prose, and then transforming them into an interactive story featuring the pilgrim's individual character.