About

Ithra’s Learning Beyond Conference is the pioneering creative learning conference in the MENA region. It is a multifaceted platform that provides its audience access to creative industry professionals who specialize in innovative, unconventional, and informal learning methods — because it’s not about what you learn, but how you learn it. The conference is conducted in both English and Arabic. 

Through its different offerings — from interactive talks to intensive workshops to engaging panel discussions, to dynamic round table-like sessions with global experts, to immersive experiences activated across Ithra’s facilities, Learning Beyond demonstrates a range of innovative learning best practices to its attendees, with the goal of providing them with lifelong tools to forge stronger connections with their intended audience, whether they are children, students, clients or customers.