Ala'a Ali, a professional upholsterer turned Principal UX/UI Designer at Sitech, has had an unconventional journey. Initially immersed in the world of fabrics and textures, Ali found herself drawn to the digital realm. Now, he creates digital experiences that translate the tactile world into compelling and intuitive journeys for users. Ali has collaborated with various startups, bringing their visions to life, and enjoys sharing his insights through engaging workshops. Outside of work, he focuses on her comic series which offers a playful glimpse into the life and quirks of a designer. Excited about the future, Ali invites others to join her on this ever-evolving journey.