CEO of (ASE) and Founder/Creative Director of KAAPH Media.
Founder/Creative Director of KAAPH Media which was established 16 years ago as a creative media house that publishes a design magazine that served as the first network for the creative and design industry in Saudi. Now in its 70th issue, the magazine prints 30,000 copies of each issue as well as publishing an online interactive version. She has grown KAAPH and expanded its services to include a production and publicity department. Attar is also the CEO of Attar Software Engineering Company (ASE) which has been in the market for 40 years and has been leading companies through their digital transformations. Between both companies, Attar is now leading a team of 35. KAAPH is a publishing, production and publicity house that focuses on artistic coffee table books, curates and produces creative projects and manages media houses for clients. KAAPH has executed projects with international companies and governmental entities. Attar is known for being an effective consultant for local creative businesses, guiding many designers to turning their creative talents into successful businesses. Attar is a board member of the Saudi Art Council and the Minerat Business Group.