Gabriela Sánchez y Sánchez de la Barquera is a Mexican-Dutch Creative Director actively involved in all aspects of business development and strategy. She has worked in Mexico, Africa, Europe and the Middle East, building, inspiring and encouraging diverse teams to think boldly, ambitiously and courageously in order to achieve creative excellence and drive change.

Throughout her career, Gabriela has elevated design to the decision-making level, delivering large-scale business transformation. She has accomplished this through bespoke research, creative management, services, branding and communication as well as unique programs and collaborations in the creative sector.

Currently based in Saudi Arabia, her focus is on advising leaders on business development, identifying opportunities, mapping and revitalizing heritage, and scouting and mentoring the next generation of creative talent.